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McKayos Snow Enduro

Creating an epic space for an unique mountain bike event.

Branding & Web Design

Mckayos is a race unlike anything else in Australia, a 22km mountain bike enduro that descends 1200m from Falls Creek’s ski fields. The 300+ rider mass start on snow is a huge drawcard, and where the event draws a lot of its chaotic reputation.

Being employed at Falls Creek Resort Management meant helping found this event from back when it was no more than a pretty fun concept. McKayos needed a brand that was both gritty and bold, something that would make it stand out in a events calendar more crowded with every year.

Bringing together bold fonts and a vibrant shade of yellow that is synonymous with the event on its own, an iconic logotype was created in a brand has been an enduring part of the even’ts tremendous growth. Building a simple yet highly functional site in the Wix platform meant an asset built for versatility and easy maintenance from a variety of events and marketing staff.

Platform

Wix

Date